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NORTH WEST BANGLADESH
ARTISAN SKILL: FABRIC WEAVING, HAND EMBROIDERY, SCREEN PRINTING
An ethical business program for marginalised and vulnerable women in the rural village of Thanapara.
A vocational business program was one of the initiatives set up by a Swedish NGO following a devastating
massacre in 1971, when the Pakistani Army invaded local villages killing over 100 unarmed men. Our team visits
the facility regularly and we have a close relationship with the program manager, Santo, who
has been running the program since taking over from his father in law in 2010.
A community health centre and schooling for 1,000 local children is provided by the NGO alongside the
business program which teaches vulnerable local women traditional textile techniques such as hand-weaving,
sewing and embroidery. With these skills they are able to create products with which they can start to generate
an income, build their confidence and gain independence. The program employs over 125 permanent artisans
who produce textile products using local materials and organic, naturally dyed hand spun cotton.
By incorporating embroidery and weaving into Beulah’s collections, we help to sustain the traditional skills of
these women artisans, providing them with regular work and a sustained income. Examples of their beautiful
work are seen across our collection. Shop Freedom Designs here.
Through our 10% initiative - which sees 10% of Beulah’s profit invested into organisations that share our
values - we have made a donation which will go towards building a new screen printing facility
and upskilling 30 women in printing, helping them to diversify their skills and gain
independence through secure economic employment.
HOW YOU CAN SUPPORT
Shop the collection. Your purchase will directly support a vulnerable woman to earn a fair wage,
gain independence and live free from exploitation and abuse.Make a donation to the Beulah Trust,
which directly supports the important work of our Impact Partners