Position Type: Part-Time (3-4 hours per 4-5 days per week, Monday–Friday)
Location: Beulah London Concession, at prestigious central London department store
Reports to: Head Office / Brand Director
Purpose of the Role
To lead and manage the Beulah London concession within a prestigious heritage department store delivering an exceptional luxury customer experience while driving sales performance, brand presence, and operational excellence. The Retail Lead acts as brand ambassador, ensuring seamless client engagement both in-store and digitally.
Key Responsibilities
Sales Leadership & Performance
Drive and achieve weekly and monthly sales targets
Maximise ATV (Average Transaction Value) and UPT (Units Per Transaction)
Identify opportunities for growth within the department store's customer base
Monitor performance KPIs and report to Head Office
Client Experience & Clienteling
Deliver exceptional, personalised styling and luxury service
Build and maintain strong relationships with VICs
Lead clienteling initiatives including follow-ups, appointment bookings, and outreach
Ensure all customers receive post-visit follow-up communication
Brand Representation
Act as the face of Beulah London within the department store
Ensure concession visual standards reflect luxury brand positioning
Liaise with the department store's in-store management team
Operations & Stock Management
Oversee stock levels, replenishment, and transfers
Conduct stock checks and maintain organised back-of-house space
Manage returns and resolve customer issues promptly
Digital & Communication
Respond to client enquiries via phone, WhatsApp, and email
Monitor social media interactions related to the concession
Maintain accurate client records and CRM data
Key Skills & Experience
Proven experience in luxury retail management
Strong leadership and independent working ability
Confident in clienteling and relationship-building
Experience with POS systems and Shopify preferred
Excellent communication and styling skills
Highly organised with strong commercial awareness
KPIs
Sales target achievement
Growth in repeat customers and VIC retention
Client satisfaction and review sentiment
Stock accuracy and operational efficiency





