DRESSING FOR WIMBLEDON
STYLE GUIDE
Wimbledon stands as the pinnacle of tennis excellence, where sporting prowess meets sartorial sophistication. The Championships bring together tennis enthusiasts from across the globe, creating an atmosphere where traditional British elegance takes centre stage. For those attending this prestigious event, the dress code represents more than mere guidelines—it embodies a celebration of timeless style and respect for tradition.
The importance of selecting appropriate attire extends beyond personal presentation. Wimbledon's unique atmosphere demands clothing that transitions effortlessly from Centre Court viewing to champagne receptions in the hospitality areas. This versatility requirement makes carefully chosen pieces essential investments for those who attend regularly or wish to make their debut appearance particularly memorable.
THE WIMBLEDON EDIT
Ahana Bright Purple Dress
Crafted from 100% RWS certified wool crepe, this midi-length design offers the perfect balance between formality and comfort. The bold purple tone provides subtle femininity without overwhelming the senses, making it ideal for both morning matches and afternoon social events.
Violet Bright Olive Dress
This dress's fit and flare silhouette creates a universally flattering shape that suits various body types whilst ensuring comfort during long viewing sessions. The classic collar neckline provides modest coverage appropriate for daytime events, whilst the cropped sleeves offer practical benefits for temperature regulation during outdoor activities. The sweeping skirt, expertly belted at the waist, creates definition and movement that proves both photogenic and comfortable for navigating Wimbledon's grounds.
Aster Navy Floral Bouquet Dress
The Aster dress in a brand-new navy shade offers the perfect blend of comfort and style. Crafted in a cool, crisp linen to ensure maximum breathability in soaring temperatures. We love the fresh floral print in a suitably sophisticated colour palette appropriate for Wimbledon.
Violet Navy & Ivory Dress
The Violet offers sophisticated elegance through its clean lines and refined silhouette. The shirt collar and button-up front create structured formality appropriate for Wimbledon's distinguished environment. Navy blue represents a safe yet striking colour choice that photographs beautifully against Wimbledon's iconic green courts and white architecture.
Juliet Pale Blue Dress
As the epitome of special occasion dressing, the Juliet offers wide straps providing stability and comfort whilst creating elegant shoulder lines that photograph beautifully. The charming bow belt adds playful sophistication that suits Wimbledon's celebratory atmosphere whilst maintaining appropriate formality levels.
Flora Strawberry Dress
Bringing whimsical charm to Wimbledon's sophisticated environment, the Flora boasts a delightful strawberry print on heavy linen. Elasticated short sleeves offer practical benefits for temperature regulation and comfortable movement throughout the day. The attached belt creates waist definition without requiring additional accessories, whilst vintage lace trimming adds sophisticated detailing that elevates the overall design. Heavy linen construction provides durability and breathability essential for outdoor sporting events.
Sienna Floral Bouquet Dress
The Sienna returns with stunning botanical printing on luxurious silk crepe de chine. This navy-based design creates sophisticated depth whilst the floral bouquet pattern adds feminine appeal appropriate for Wimbledon's celebratory atmosphere. High neckline construction ensures modesty whilst puff sleeves with elasticated detailing provide comfortable fit adjustment throughout the day.