WHAT TO WEAR:
CHELSEA FLOWER SHOW
The RHS Chelsea Flower Show transforms the grounds of the Royal Hospital Chelsea into a spectacular display of horticultural excellence each May. This iconic event has been a cornerstone of the British social calendar since 1913, where fashion and horticulture intertwine beautifully.
The 2025 Chelsea Flower Show will take place from 20th to 24th May, with the exclusive members-only day on 19th May. This year's show promises extraordinary garden displays focusing on climate resilience and sustainable planting schemes, reflecting growing environmental awareness across the horticultural world.
For Beulah London, the Chelsea Flower Show embodies our core values: appreciation for natural beauty, British heritage, and sustainable luxury. Our floral-inspired dresses have become increasingly popular choices for Chelsea attendees, with soft, flowing silhouettes and botanical prints that resonate with the atmosphere of the show. Our ethical fashion approach aligns with Chelsea's emphasis on sustainability, creating a harmonious relationship between fashion and flora.
Dressing for Chelsea: The Beulah Collection
We design with the unique fashion challenges of the Chelsea Flower Show in mind. Our signature floral dresses feature breathable fabrics like silk and organic cotton that remain comfortable throughout a day of garden exploration. For 2025, we've curated a selection particularly suited to the prestigious event, standout pieces that embody garden party elegance, come rain or shine.
This season, the Nalini reimagines our beloved classic in a stunning floral bouquet print. Designed with a classic collar, tie waist detailing and pretty ruffle three-quarter length sleeves, this dress elevates summer occasion wear effortlessly. Crafted in 100% silk crepe-de-chine, the thoughtful print placement adds formal elegance while maintaining a contemporary feel. The navy background provides a sophisticated canvas for the vibrant florals, making it perfect for Chelsea's refined atmosphere.
Our bestselling Calla dress returns for this season in a refreshing sky blue and white floral print silk crepe de chine, evoking the serene beauty of a clear spring day at Chelsea. The delicate floral pattern perfectly complements the botanical displays at the flower show, while the lightweight silk fabric ensures comfort throughout the day. Versatile and timelessly elegant, the Calla is a perfect option for the Chelsea Flower Show, summer weddings and other sophisticated garden affairs where refined style meets practical elegance.
New for this season, the Ophelia offers a chic sleeveless option perfect for warmer days at Chelsea. Effortlessly elevated, it features a high collar, intricate beading on the bodice and a fully lined finish. Fitted through the top and flowing to a beautifully full A-line skirt, the Ophelia offers a flattering silhouette designed to complement every shape. Expertly crafted from luxurious silk linen and adorned with a stunning lemon bandana print, its wider cut discreetly covers bra straps while making a memorable impression among the horticultural displays.
For evening events associated with Chelsea, meet the Paloma. A beautifully fitted full-length evening gown in stunning navy silk georgette. Featuring a separate slip for effortless wear, this dress is intricately embroidered with an elegant, whimsical dandelion design that echoes the botanical theme of the show. Perfect for refined soirées and special occasions surrounding the flower show, the Paloma embodies modern sophistication while celebrating the delicate beauty of one of nature's most poetic flowers.
Returning as a bestselling style, now produced in a striking red and pink poppy print using beautiful silk crepe de chine. Featuring delicate buttons and a frilled high neck, this long-sleeved midi length dress is fitted through to the hips before falling into a straight skirt for a clean, elegant finish. The vibrant poppy design celebrates the natural splendour that Chelsea itself honours, making it a perfect choice for more formal events at the show.
Our Sonia in a striking rose red shade combines a classic silhouette with effortless elegance. Designed with beautiful blouson sleeves and a tie waist, this style is ideal for all day wearing due to it's ease and soft-to-touch fabric. Crafted in a gorgeous silk crepe de chine alongside it's flattering ankle length, you'll be wearing this style all summer long.
