modern florals:
the aw25 edit
Florals are no longer reserved just for spring. For AW25, we have designed a fresh take on the perennial bloom - graphic, refined and designed to work hard in your wardrobe, not just season after season but year after year. The key? Streamlined silhouettes, elevated fabrics and a palette that moves seamlessly from late summer into autumn with some clever styling. Here’s how to wear your modern florals now - and well into the coming season.
Odette Polka Floral Dress
The Odette Polka Floral Dress is proof that florals can be sharp. The navy and cream polka-dot base gives a graphic punch, while scattered vintage rosebuds bring a softer edge. The pleated skirt, pearl-button bodice and signature circular buckle belt create a defined shape that’s clean but feminine. Style it with sleek barely-there sandals now, switching to knee-high boots as the temperature drops.
Calla Rose Dress
Its Monochrome palette makes the Calla Rose Dress a versatile player. The black backdrop and cream rose print in silk crepe de chine feel directional without being loud. Contrast collar and Mother-of-pearl buttons add quiet detail. Wear it solo with slingbacks now, layer under a sharp blazer and boots later. This is a dress that moves easily between office, dinner, and weekend.
Robin Watercolour Shirt Dress
The brand-new Robin Watercolour Shirt Dress introduces a more relaxed floral into the mix this season. Painterly posies on a cream base give a softer look, but the shirt dress cut keeps it structured. The frilled bodice and fluid skirt make it ideal for late summer days; pair with tan suede accessories for a tonal, bohemian feel. Come autumn, add a shawl knit picking out one of the floral shades and ankle boots for extra weekend-wear mileage.
Mikela Navy Floral Dress
For after dark, the Mikela Navy Floral Dress delivers. The navy silk-linen blend has a subtle sheen, printed with saturated florals that come alive under evening light. The embellished neckline means minimal jewellery is needed, just add sheer tights and velvet sandals. A slick of peony-pink lipstick will pick up the tones in the print.
Ahana Floral Jacquard Dress
The Ahana Floral Jacquard Dress offers subtlety over statement. The whisper of a floral motif is woven into the jacquard, giving the fabric a soft lustre that catches the light beautifully. For late summer weddings, pair with cream heels and a structured clutch to echo the pearl button detailing at the cuffs and neckline. As the season turns, contrast the soft blue with black suede accessories for a sharper, more graphic edge.
How to Make Modern Florals Work Year-Round:
Keep the shapes sharp – Look for structure in the waist, tailored collars or
precise pleating to offset the romance of the print.
Dial down the palette – Navy, cream, monochrome and muted tones feel
modern and are easier to style with existing wardrobe pieces.
Upgrade the fabric – Silk blends and crepe de chine elevate florals, making
them feel considered rather than casual.
Balance with minimal accessories – Let the print stand out by pairing with
clean-lined shoes, simple jewellery, and neutral outerwear.