OUR MISSION

  •                      OUR MISSION                       
  •                           COLLECTIONS                       
  •                      OUR COMMUNITY                       
  •                      HOW WE GIVE                       

We empower vulnerable and trafficked women through the business of fashion.

 Our vision is a world where slavery no longer exists.



THE PROBLEM


Over 40 million people around the world are trapped in Modern slavery. Of those, 71 percent are women and girls.

 Modern slavery is a term used in the Modern Slavery Act 2015 encompassing slavery, servitude, 

forced and compulsory labour, as well as human trafficking.


These violations of human rights are prevalent, occurring in all parts of the world and affecting all sectors and industries. 

However, it is no secret that the global fashion industry is accountable for millions of people living under conditions 

of forced labour with vulnerable women at the greatest risk of falling victim to

 the fashion trade through exploitation. 


OUR SOLUTION


We created Beulah as a force to fight slavery. We exist to empower vulnerable and previously trafficked women

 to become economically independent and break free from cycles of exploitation and poverty.Our alternative business

 model - what we have termed our Freedom Model - is a virtuous circle built to enable the women in our 

supply chain to gain sustainable employment by incorporating traditional crafts techniques

 such as hand-weaving and embroidery into our collections. This way, Beulah empowers vulnerable women and

 opens up opportunities for them to define their future. We believe our responsibility extends throughout

 the value chain. We place a strong emphasis on collaboration with our Impact partners, 

suppliers and customers to increase our leverage and generate a bigger impact and greater change. 


10% of our all profits are donated to our Impact Partners via the Beulah Trust. These funds are 

invested in further training and development, enabling us to sustain and grow employment

 opportunities for greater numbers of women. Together, we’re creating a sustainable, commercial, 

and creative vehicle that proves luxury fashion can be used as a force for good. 


We founded Beulah to showcase the beautiful garments and accessories made by women rehabilitating 

from trafficking. We maintain our passion for the vibrant colours, intricate patterns, striking designs and innate

 quality found in the traditional textiles and crafts of the east, and incorporate these as a

 core element of our collections.


For our Freedom Designs, we work with our Impact Partners; NGOs, fair trade co-operatives and small specialist 

manufacturers, where the women they employ use artisanal techniques such as 

hand-embroidery, block printing and hand spinning.




We champion and celebrate the profound and timeless skills

 of these makers by providing a platform through which they 

can share their craft and generate a regular income. Empowering

 women economically improves their status in the community,

 builds self-esteem and enables their independence.

BEULAH'S FREEDOM MODEL

Product design is focused on showcasing Impact Partners craft techniquesVulnerable women 

are provided with sustainable employment through the production of our collections

 Customers purchase Beulah products and 10% of all profits are donated to our Impact Partners via the

 Beulah TrustWith the donations, Impact Partners train and employ more women

 and develop new craft techniques and skills


Each Beulah design represents much more than it’s material form; it is food for her family, 

her children’s education, and hope for her future. Join us in our mission

 to end slavery - explore the collection. 

Closer to home, Beulah works with partners and our community to develop life-skills and create economic 

independence for disadvantaged women. From supporting employability training and providing work placements 

to survivors of trafficking, to offering a workwear donation point within our boutique, Beulah empowers

 women to rebuild their confidence and emerge as full participants in society.




CLOTHING DONATIONS


Donate your preloved clothing at our boutique and know that you are helping to give women fromdisadvantaged 

backgrounds the clothing, confidence and credibility that they need to rejoin theworkforce and realise

 their full potential, via our charity partner, Dress for Success.Drop your items in at any time.





HEAD OFFICE TRAINING



Right here in the UK, we work with partners to develop life-skills

 and create economic independence for disadvantaged women. We

 support employability training and providing work placements to women

 supported by the Sophie Hayes Foundation, which provides survivors

 of trafficking with support to rebuild their confidence, purpose

 and employability through vocational work placements. 


 Each woman joins us at our head office over a 6-week period during

 which they gain experience in design, production, finance, marketing 

and sales, giving them real world skills, experience and 

a professional reference.

EVENTS


We host gatherings, talks and workshops throughout the year that educate, celebrate and empower women and give

 our community the opportunity to come together in conversation and shared motivation to fight slavery. Sign up

 to our newsletter to gain early access to our programme of events. 


 From design inspiration and wardrobe how to's, to behind the scenes with our makers, we regularly publish thought 

pieces and articles on our online journal, The Edit. Our In Conversation with interview series features

 women who inspire and are aligned with our mission to fight slavery.




CAMPAIGNS


Throughout the year we call upon our community to 

help us use Beulah as a platform to shine a light on slavery 

and help raise funds for The Beulah Trust, which oversees 

Beulah’s charitable donations.

ANTI-SLAVERY FREEDOM T- SHIRT


In honour of 2019’s Anti-Slavery Day, we designed a slogan t-shirt to promote our core philosophy that every human

 deserves a life of freedom. 100% of the profits from the sale of the t-shirts went towards supporting former victims of trafficking

 through charity, Justice & Care. A charity that rescues victims from slavery, brings to justice the criminal networks responsible 

and spark systemic change here in the UK and overseas.



Be The Voice


On 2018 International Women’s Day our Be the Voice Campaign saw 50% of the profits from the sale of every Shibani

 scarf donated to @YouCanFreeUs who work to rehabilitate women from sexual slavery.



SHE IS


Through a collaboration with the charity YouCanFreeUs, photographer Danielle Valimont and illustrator LulaHerself, 

we created a series of portraits with women who have been rescued from human trafficking. Every portrait sold

 raised money for our YouCanFreeUs, and equally important, helped to raise awareness around modern day slavery. 


BLESS IT FORWARD


We designed silk ties which were gifted with each purchase in order to bless the gift to loved ones. Ties were made by

 our Impact partners who specialise in hand block printing.




Beulah is helping to shape the world we want to live in by using fashion

 as a force for good across every facet of our business:


THE EXTRA 10%


We invest 10% of profits from the sale of all our products 

into projects run by our Impact Partners that support vulnerable

women rehabilitating from trafficking.


THE BEULAH TRUST


We support charities and communities both locally and across

 the world. We have set up the Beulah Trust to oversee our donations

 and ensure our charitable work is effectively managed and the

 impactmeasured, reviewed and built upon.

The Beulah Trust has recently made a grant to Thanapara Swallows which will fund the training

 of 30 more local women in embroidery. The grant will also go towards the installation of a screen

 printing machine and cover the cost of a trainer to upskill five women

 with this specialist skill over a two month period.