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The supply chain begins at sourcing where the regenerative cotton and peace silk is grown. The fibres are then hand-spun on traditional charkhas by local spinners. From here the dying process occurs with the use of natural pigments or organic dyes. Oshadi has a team of artisan weavers who transform the fibres into fabric.
Oshadi is located in the village of Kanjikoil in Tamil Nadu, Southern India.
They began their journey as a womenswear label in 2016, and in March 2019, Oshadi launched their innovative seed-sew fashion technique. They prepared 5 acres of land for regenerative farming, which was then expanded to 50 acres.
Regenerative farming addresses the current climate issue, and this agriculture system provides a number of environmental benefits, such as mitigating the effects of global warming.
The Oshadi team, who are local individuals selected to guarantee they can keep their highest ethical and environmental standards, manage the whole supply chain of manufacturing. They can avoid utilising multiple suppliers and 'middle-men' who contribute to fashion millage by hiring individuals who reside in communities close to their farm.
They operate within a self-sufficient structure that assures the financial security of all employees. Oshadi takes pride in their success in a 'farmer-first pricing strategy,' which ensures that native farmers at the start of the supply chain receive a fair wage. By rethinking the system from the ground up, Oshadi gives farmers control over the pricing of the natural crop, allowing the full cost of manufacturing to be equitable.
Whilst making beautiful garments from the farm to finish, they ensure sustainable practices throughout the course of production. By working alongside local people they guarantee a circular rural economy.
Oshadi ensures 100 percent sustainability in their production by employing a regenerative farming scheme that naturally heals the land by replacing nutrients and replenishing its health, increasing its ability to absorb carbon from the atmosphere, restoring natural ecosystems, and increasing biodiversity. Regular study has revealed that the soil can now sequester 66 tonnes of carbon from the atmosphere, boosting biodiversity.
A core value of Oshadi is to reflect on their significant traditional beliefs, where their supply chain is anchored in their rural wisdom, and to learn from a culture that has always had a restorative relationship to the soil. They utilise one-of-a-kind ayurvedic farming practices that emphasise long-term crop development with low environmental impact. This system establishes a positive link between the demand for productivity and the preservation of the ecological system.
In the future, they hope to reimage the fashion and textile industry through the construction of a new supply chain that can be readily incorporated into brands. One of Oshadi's missions is to persuade businesses to begin utilising and strengthening local communities, as well as engaging in ethical and sustainable practices and land restoration.