Troy available in our store

Beulah are excited to introduce Troy, available in our store for one week only

TROY is a new British brand for women founded by two sisters, Lucia and Rosie Ruck Keene. Combining luxury fabrics, technical design features and flattering feminine shapes, TROY delivers practical but elegant pieces which are made to last.

Rosie and Lucia were brought up in Oxfordshire in a house named TROY, and the fresh air lifestyle they enjoyed is the foundation for the collections they produce today.

Their designs draw on their British heritage, from side saddle habits to cavalry uniforms; matched by a distinctive contemporary style.

TROY works with only the highest quality materials and the best of British manufacturing. We strive to choose British suppliers wherever possible and all of our garments are made in England.

We interviewed Rosie, one of the founders of Troy, to learn more about herself and the brand.


Who is your biggest inspiration and why? 
Mother Nature (if she is allowed!). Whenever we are creating a new design we think how it would feel in a fresh breeze as you step out on your next adventure. We need to make sure our designs always hit the mark on comfort as well as style.

How would you describe your style?
Timeless and effortless.

What is your favorite Beulah piece/look? 
We look straight to Beulah for stunning occasion wear and Rosie loved wearing this dress at Ascot last year. IMG-20150618-WA0004

What is your favourite accessory?
We love the shibani scarves but also think your new clutch bags are beautiful.

What is your favourite thing about/place in London?
Hyde Park has to be the greatest inner city gem to enjoy the sparkling winter sun or a lazy summer’s picnic. The perfect antidote to a busy day in the office!59337-640x360-daffodils_by_serpentine_ns

Troy available in our store