The Story behind Beulah ‘Blue Heart’ Shibani Scarf


This week Beulah is celebrating Indian Independence by focusing on our Blue Heart Shibani scarves, which are made in India, along with our Blue Heart Canvas ‘Bag For Love’.

Beulah has supported the United Nations, ‘Blue Heart Campaign’ since 2011. The campaign raises awareness of the issue and horror of human trafficking and raises funds for its survivors to help them start new lives away from the pain and abuse. Beulah donates 10% of profits from our blue heart Shibani scarves to the campaign. Through this partnership with the UN, and the Beulah Trust, we hope to inspire other brands to join the fight against human trafficking and championing a future where freedom is not a luxury.

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Jessica Alba wearing Beulah London Shibani Scarf

In 2013 Beulah also launched a collaboration with French Sole as part of the ‘Blue Heart Campaign’ and created our Blue Heart Pump, we hope that these partnerships will also inspire other brands and companies to get involved and create more blue heart products, to help people across the globe.

Our Blue Heart Shibani scarves have previously been spotted on Kim Murray, Katherine Jenkins, Pippa Middleton, Princess Eugenie, and Jessica Alba.

Kim Murray wearing Beulah London Shibani Scarf
Kim Murray wearing Beulah London Shibani Scarf

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The Story behind Beulah ‘Blue Heart’ Shibani Scarf

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