Beulah was founded with the mission to help eradicate slavery through the power of skilled craft, exemplary business ethics and conscious consumption.
The fashion industry is accountable for millions of people living under conditions of forced labour and slavery. We aim to show it can be done differently by operating with transparency and accountability, proving that fashion can be a restorative industry that empowers people throughout the supply chain.
The people who make our products and the environment in which we live and work are our greatest assets, and we take our responsibility to care for them seriously. Our primary focus is to use fashion as a force for good in the eradication of modern day slavery. We work with NGO textile production partners around the world to create employment for women who have overcome trafficking and exploitation, providing them and their families with sustainable futures. We use our brand as a platform to shine a light on slavery, educating and inspiring our customers and community to join forces and enact positive change. We craft every product using the finest materials, specialised craftsmanship and environmental consideration so that they are valued for their quality and integrity. Our vision is that by offering timeless quality products they will be enjoyed and celebrated for many years, reducing the chance that our products will be disposed of in a way that is unsustainable for the environment.
Dresses are part of Beulah’s core and our principal fabric used across collections is silk, chosen for it’s soft and luxurious materiality that accentuates the feminine form. We use traditional silk sourced from China, which is then printed either by hand in India or digitally in Italy.
Currently there are not many viable higher-welfare alternatives to traditional silk; options like peace silk are still relatively unfeasible in terms of quality and quantity. Our Design team, however, is constantly investigating new fabric options in order to stay up to date with the latest environmental practise.
Cashmere and Wool
We use a relatively small amount of cashmere and source from a women’s cooperative in Nepal called GC Handmade, where traditional methods are used to hand spin the yarn before it is woven into our scarves.
For wool we partner with the Italian mill Botto Giuseppe, who produce specialist yarns using strict and conscientious environmental processes. The wool comes from sheep that have been treated with respect, bred on sustainable farms and not been subjected to mulesing; and the yarn is dyed based on principles of Cradle to Cradle Gold Standard certification, whilst the factory is powered by renewable energy.
A large percentage of our cotton garments are made using organic cotton, and we’re committed to ensuring all products are created using GOTS certificated cotton by 2020.
We use two methods to create our printed fabrics, hand block printing and digital. Block printing offers us the opportunity to work with NGO partners and support the employment of women who have been rescued from trafficking or exploitative situations. It is a traditional process that produces beautiful patterns that can be ever so slightly unique due to the natural imperfections incurred in the handcrafted process. We currently partner with the Women’s Interlink Foundation in Kolkata for our silk, cotton and modal printed pieces.
Digital is the most sustainable method available using far less water than traditional means and produces a smaller environmental footprint. In Italy, we partner with a small family-run mill in Lake Como Azzura Gazella, whom we print our silk CDC’s, chiffons, georgettes, satins and linens with. Digital printing is incredibly accurate and allows us to explore a vast range of designs with intricate colour work.
It is imperative for us to promote and uphold fair labour practise and safe working conditions throughout our supply chain and we have a strict code of labour conduct that we require all members to work within. We have strong relationships with all our production partners globally, – visiting our NGOs in Asia several times a year, and weekly visits to our London factories where our garments are sewn – enabling us to ensure all those who make our products are treated fairly and with respect. We are currently partnering with Anti-Slavery International to review our Ethical Practise Policy and map our supply chain in order to be absolutely confident that forced labor and slavery does not exist at any level. We hope to use the learnings from this journey to inspire and equip other SMEs to pursue the same level of due diligence.
We founded the company with the mission to create a marketplace for beautiful garments that could be made by women rehabilitating from trafficked and vulnerable situations. The cycle of re-exploitation when women aren’t provided with sustainable employment opportunities is painfully clear and we feel extremely lucky to be able to work with the talented women supported by our NGO partners in India and Bangladesh, providing them with the opportunity to develop life skills and create economic independence.
In 2017, we created 1030 days of employment for women in India, Nepal and Bangladesh, through the commission of hand block printing, embroidery and sewing of our products. We are working closely with these partners to help them build capacity and skills so that they are able to manage a larger percentage of our production and in turn secure job creation for these incredible women and many more.
We are a lean and effective team at Beulah, and value the passionate and multifaceted contributions that our employees make every day. We have recently started to host work placements for young women rehabilitating from trafficked situations with the support of the Sophie Hayes Foundation, providing them with real world access to the skills involved in running a fashion business. Each and everyone of our team helps to host the women, sharing their daily responsibilities and skills required to manage their section of the business.
Our delivery boxes and packing tissue are 100% recyclable. and we are moving towards fully recyclable stickers and delivery bags by the end of 2019.