Beulah 2016 Roundup

24th November – Beulah London x Hennessy

In celebration of the 60th Hennessy Gold Cup, Hennessy and Beulah London have collaborated to create sixty beautiful limited edition silk scarves for both men and women. This is a perfect Christmas gift for both women and men alike, worn as a pocket square or silk tie.hennessy-blog1


Echoing Beulah London’s ambition to support and empower women all over the world, each of the Hennessy Gold Cup scarves has been hand block printed by a woman who has been freed from trafficking and abuse, given shelter and a home and taught how to print and sew. She has been rescued, rehabilitated and reintegrated into society. Through providing her with employment she has been able to create an alternative sustainable livelihood. This is a step towards a new life.

hennessy-blog2Through the creation and sale of this limited edition scarf, Beulah London and Hennessy are encouraging the support of The Women’s Interlink Foundation, in association with Key To Freedom.

Love Beulah x

18th August 2016 – Beulah girls in HELLO! magazine

Last month the Beulah girls attended Goodwood races wearing pieces from the SS16 collection.
They were there to celebrate the unveiling of the Beulah bespoke jockey silks, worn by competing riders in the renowned ladies’ charity race.

The silks featured a floral block print which has been hand block printed by women who have been victims of trafficking in India, Kolkata. In collaboration with Key to Freedom, these women are provided with an alternative, sustainable livelihood. The print also features in our SS16 collection, launching on the site later this month. To preorder or for more info please email: GoodwoodSophie, Lavinia, Bryony Daniels and Natasha. Image cred: Dominic O’Neil.


25th July 2016 – Magnolia Cup

Beulah has designed a bespoke jockey silk for the riders competing in this year’s renowned ladies’ charity race, the Magnolia Cup at the Qatar Goodwood Festival. We are excited to unveil the design which features a floral block print which has been hand block printed by women who have been victims of trafficking in India, Kolkata. In collaboration with Key to Freedom, these women are provided with an alternative, sustainable livelihood.

The print features in Beulah’s current SS’17 collection (see image below).

Traditionally the most glamorous day of ‘Glorious Goodwood’, Ladies’ Day (Thursday 28th July) features for the sixth year running the Magnolia Cup, which this year is expected to bring the total raised for charity since its inception up to £1.2 million. Past jockeys have included model Edie Campbell, BBC Radio DJ Sara Cox, Channel 4 TV presenter Emma Spencer and Sky Racing’s Gina Harding. (Note: she is now Harding, having been married since her participation).

This year’s riders include a selection of influential women in UK business and fashion including TalkTalk’s CEO Dido Harding, Bank of England COO Charlotte Hogg, BBC South presenter Alexis Green and Graphic Designer Alby Bailey. The ladies will wear the bespoke silks created by these high-profile fashion designers.

SUNBURY, ENGLAND - JANUARY 25: Jockeys' silks at Kempton Park racecourse on January 25, 2016 in Sunbury, England. (Photo by Alan Crowhurst/Getty Images)

SUNBURY, ENGLAND – JANUARY 25: Jockeys’ silks at Kempton Park racecourse on January 25, 2016 in Sunbury, England. (Photo by Alan Crowhurst/Getty Images)

The Magnolia Cup is a five and a half furlong race which this year will support Best Beginnings and World Vision. Best Beginnings is working to give every child in the UK from any background the best possible start in life, by developing practical, simple, educational and interactive tools to support parents-to-be and new parents. World Vision’s Girls Education Challenge is breaking down the barriers to girls’ education in Zimbabwe, empowering and investing in women to make attending schools and learning more accessible. Since the race started in 2011 charities that have benefited from the funds include Great Ormond Street Hospital, Winston’s Wish, The Haven Breast Cancer Support, Spinal Research and Amref Health Africa.

Alongside Ladies’ Day, the rest of the Qatar Goodwood Festival is set to be an unforgettable experience, with guests captivated by the biggest horseracing names, as they compete for some of the most prestigious prizes in the horseracing calendar. On Wednesday 27th, the Sussex Stakes will see riders compete for the £1 million prize money for the second time since the Qatari investment last year. Another highlight during the week includes the annual best-dressed competition, hosted by L’Ormarins on Friday 29th July, which this year invites race-goers to dress in blue and white to win a trip to South Africa to watch the L’Ormarins Queen’s Plate.

Read more about our Beulah jockey silks in the Spectator, link here x

beulah-HR-01Beulah’s Iris dress features the pretty floral print, which will be available from end of August 2016. To pre-order the style contact


21st July 2016 – Beulah on Holiday

Beulah’s new season collection is full of looks and accessories perfect for creating an essential holiday wardrobe. From lightweight shawls to evening dresses Beulah’s range is full of timeless elegance infused with flirty summer styles to ensure your holiday is a sophisticated sojourn.

The Perfect Cover-up 

Where ever your travels may take you a scarf or shawl is a must. Whether as a chic poolside cover-up or a cosy accessory for a long haul flight choosing the perfect one is essential.

The summer shawl – Our beautiful silk flower spirits scarf is the perfect holiday accessory. Drape over a swimming costume for a chic poolside or beach cover-up or simply add to a summer outfit for an extra pop of colour and protection against the sun.

The In flight companion – our beautifully soft lightweight wool scarf is perfect for an extra layer of warmth on long haul flights or on chilly evenings. It’s neutral hue means it pairs easily with any look and the delicate tonal heart motif gives an extra inch of elegance.

The Silk Tie – Our Hydrangea print silk tie is the perfect travel accessory where ever you may find yourself in the world. The piece can be used as anything from a silk hair tie to a wrap around over a swimming costume and it’s lightweight material means its perfect for even the most frugally packed travellers.

Style Blogger Lorna Luxe (@lornaluxe) provides the perfect inspiration for styling this piece throughout your travels. ll hydrangea

lorna luxe hydrangeaHoliday Dresses

Beulah’s new season has an array of lovely dresses perfect for the holiday season – from day to night these sophisticated styles will keep you cool yet elegant in the summer sunshine.

7th July – GQ and Warner Bros Summer Party

This year Melissa Hemsley was the Beulah Muse at the annual GQ and Warner Bros summer party. She was in full bloom in our Aster dress in Kew Print from the new Garden of Eden collection.


Melissa looked stunning in our off the shoulder silk dress and showed it was the perfect dress for a summer party that can carry you through from day time glamour to evening elegance.

The dress is available to buy at or in store at 145 Ebury Street.

beulah-HR-09For more updates you can follow us on twitter and Instagram at @Beulahlondon


6th July 2016 – Beulah meets Camp Kerala at Glastonbury

Glastonbury 2016 may have been dominated by the mud, but over at Camp Kerala it was a much chicer affair. This year Beulah London was delighted to be able to dress the front of house girls at Camp Kerala in an array of some of their new collection dresses.

_39X3317From left to right the girls are wearing the pink silk Iris dress, the powder yellow Silene dress, The Hyacinth Slip dress,  and our porcelain dress.

_39X3350The girls looked beautiful and showed the many versatile ways our beulah dresses could be worn at summer events in the day or evening.

The dresses are all available to buy from our website or in store:

beulah-HR-021sileneyellowlb_2 beulah-HR-012

11th May 2016

4th July 2016 – Masterpiece London

Masterpiece London is one of the leading Art fairs held in the city each year.

From 18th Century European watercolours, Asian Arts and sculpture to contemporary wildlife stills there is something to capture everyone’s eye. The Exhibition itself showcases over 5,000 years of art from all corners of the globe to create an event unparalleled for collectors and viewers alike.

6a-MP-2015The exhibition is housed in the beautiful south grounds of the Royal Hospital Chelsea and runs until the 6th July.

Each year Masterpiece helps make a difference to others by partnering with different charities, since it’s inception in 2009 it has helped raise over £3 million for the charities it’s worked with. This year Masterpiece has partnered with Children in Crisis that focuses on giving children around the world an education.


What to wear 

Beulah’s new season collection is full of elegant and tailored pieces perfect to wear for the occasion – here are a selection of our pieces chosen by us perfect for the event:

For more inspiration visit 

28th June 2016 – Wimbledon Calling

There is nothing more beautifully British than the green lawns of the Wimbledon Courts in late June. The competition began in 1877 and has grown from a small event in the sporting calendar to one of the biggest and most renowned events in the sporting world which exhibits not only some of the best displays of tennis in the world but also encapsulates the quintessential nature of British summertime.

As Wimbledon kicks off for it 130th Championship, we look at some of our favourite ways of navigating the sporting fortnight situated in SW19.

What to Wear

Our Bluebell Dress and Iris Dress are both perfect choices for your Wimbledon attire. With their sleek cut tailoring they create an effortlessly easy look in the Wimbledon Sunshine and can be layered up if the rain clouds make an appearance.

beulah-HR-019 beulah-HR-012 Our Bluebell Dress & Iris Dress from the SS 16 Collection

Beulah at Wimbledon 

Kim Murray shows that the perfect Wimbledon attire is a lightweight Beulah dress that will carry you through from court, to Henman Hill to the Strawberries and Cream stand.

Kim Sears Beulah

Beyond the Courts in SW19 

If the crowds by the courts don’t appeal Wimbledon Village hosts a plethora of places from which you can watch the action happen. Especially useful if play is rained off!

The Dog & Fox Pub offers the opportunity to watch all the action from a selection of six screens or if you want to escape for some post tennis pimms The Crooked Billet Pub allows you to laze on the Wimbledon Common after a day of tennis and strawberries and Cream.


25th May 2016 – Belgravia in Bloom

To celebrate Chelsea Flower show and Belgravia in Bloom, Beulah London are delighted to have teamed up with Meijer Roses and Paula Pryke  to create a beautiful flower installation in our store at Elizabeth Street.

We are delighted to be working with Paula Pryke OBE a world-renowned floral designer who has 30 years experience as a florist in London.  Paula has just launched a new website offering the very best fresh flowers for the discerning flower lover.  With many flowers only normally available in a London flower market, the luxury bouquets are a fabulous gift for friends, family and colleagues or for flower lovers to enjoy in their home.


To celebrate this collaboration Paula Pryke is offering Beulah customers 30% off bouquet purchases on her website. Use code CHELSEA at checkout  to get 30% off the bouquets online.  Shop now at  (Offer ends 31st May 2016)

This installation will be available to view in store until Saturday 28th May.

Paula Pryke Flower InstallationDSC_4256DSC_4220DSC_4279

6th April 2016 – Sloane Square Magazine

Beulah girls at the launch of the French Sole Red Heart Shoe, in support of the Beulah Trust, as featured in Sloane Square Magazine with Bryony Daniels, Fabiana Ecclestone and Sarah-jane Mee.
Beulah Charity Nude_HR_2 copy
 Red Heart Shoe
Shibani Blue Heart Shawl
Ava Ivory Blouse
Sia Oyster Blouse

17th March 2016 – Troy available in our store

Beulah are excited to introduce Troy, available in our store for one week only

TROY is a new British brand for women founded by two sisters, Lucia and Rosie Ruck Keene. Combining luxury fabrics, technical design features and flattering feminine shapes, TROY delivers practical but elegant pieces which are made to last.

Rosie and Lucia were brought up in Oxfordshire in a house named TROY, and the fresh air lifestyle they enjoyed is the foundation for the collections they produce today.

Their designs draw on their British heritage, from side saddle habits to cavalry uniforms; matched by a distinctive contemporary style.

TROY works with only the highest quality materials and the best of British manufacturing. We strive to choose British suppliers wherever possible and all of our garments are made in England.

We interviewed Rosie, one of the founders of Troy, to learn more about herself and the brand.


Who is your biggest inspiration and why? 
Mother Nature (if she is allowed!). Whenever we are creating a new design we think how it would feel in a fresh breeze as you step out on your next adventure. We need to make sure our designs always hit the mark on comfort as well as style.

How would you describe your style?
Timeless and effortless.

What is your favorite Beulah piece/look? 
We look straight to Beulah for stunning occasion wear and Rosie loved wearing this dress at Ascot last year. IMG-20150618-WA0004

What is your favourite accessory?
We love the shibani scarves but also think your new clutch bags are beautiful.

What is your favourite thing about/place in London?
Hyde Park has to be the greatest inner city gem to enjoy the sparkling winter sun or a lazy summer’s picnic. The perfect antidote to a busy day in the office!

14th March 2016 – Beulah Shopping Evening


Last week in the shop, the Beulah’s girls launched a party with Troy and Feu de beaumont. It was a great night thanks to all for the support!

AliceMetcalf--tatler-10mar16_NickHarvey_b_400x600Lady-Susie-Beaverbrook-and-Alice-Beaumont--tatler-10mar16_NickHarvey_b_400x600Lucia-Ruck-Keene-and-Luke-Thompson--tatler-10mar16_NickHarvey_b_400x600Rupert-Finch-and-Natasha-Rufus-Isaacs--tatler-10mar16_NickHarvey_b_400x600Viscountess-Hawkesbury-with-dog-Vincent-and-Rosie-Ruck-Keene--tatler-10mar16_NickHarvey_b_400x600“It was a posh power party as Beulah girls Lavinia Brennan and Lady Natasha Rufus Isaacs teamed up with pals to throw a shopping evening at their store near Sloane Square. Sisters Rosie Van Cutsem and Lucia Ruck Keene were there showing off the latest fur-hooded jackets from their label Troy, as was Alice Beaumont selling her swanky gold-dipped candles. Safe to say no one left empty-handed.”

From Tatler

More pictures online

8th March 2016 – International Women’s Day


We are excited to celebrate International Women’s Day today!

In honour of International Women’s Day we have chosen 4 empowering women who inspire us in our fight against human trafficking

The first woman we have chosen is Malala Yousafzai. She became known worldwide after being targeted and subsequently shot by the Taliban in Pakistan in 2012. Already a vocal campaigner for education in Pakistan, Malala is now one of the most prominent advocates for education in the world today.

She wrote anonymously for a blog detailing her life and education under the Taliban in Swat for the BBC for years before being targeted and having to leave Swat and Pakistan. More recently, she addressed the UN on her 16th birthday, and launched the Malala Fund, which supports education for girls around the world.

She fights for education and did not give up even if she has been shot. She shows us the bravery to stand for your ideas and for equality even if it’s not easy. Nowadays she is still considering as a target, but remains a staunch advocate for her cause. 


Livia Firth is the founder and creative director of Eco Age Ltd.

As an Oxfam Global Ambassador, she has travelled to Ethiopia, Kenya, Bangladesh and Zambia, connecting with the people at the beginning of the supply chain. She is also a founding member of Annie Lennox’s ‘The Circle’, a powerful women’s advocacy group.

Livia is a UN Leader of Change and has also been recognised with the UN Fashion 4 Development Award. In 2014, She was awarded the Rainforest Alliance Award for Outstanding Achievement in Sustainability and the Honorary Award of the National German Sustainability Foundation.

Julia_ImmonenJulia Immonen founded SPORT for FREEDOM a charity which unites through the positive power of community and sport to bring freedom from human trafficking and modern day slavery.

Voted 12th out of Zest Magazine’s Top 20 most Inspirational Women in Sport Julia travels around the world championing Sport for Freedom and inspiring others to action. She was given the honour of being an Olympic Torchbearer for London 2012.

Julia is an inspirational, motivational speaker who has spoken at events held by GlaxoSmithKline, The Boodles, Mastercard, Alpha, Tour de France Fan Park and at the Council of Europe to name but a few. Post row, Julia became a published author and recently completed their charity’s Cycle for Freedom challenge

British actress Emma Watson poses for pictures on the red carpet as she arrive for the UK premiere of her latest film "Noah" in Leicester Square, central London, on March 31, 2014. AFP PHOTO/BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)Emma Watson was appointed UN Women Goodwill Ambassador in July 2014. The accomplished actor, humanitarian and recent graduate of Brown University will dedicate her efforts towards the empowerment of young women and will serve as an advocate for UN Women’s HeForShe campaign in promoting gender equality.

At just 24 years of age, Emma has already been involved in the promotion of girls’ education for several years and previously visited Bangladesh and Zambia as part of her humanitarian efforts. She has worked to promote fair trade and organic clothing and served as an ambassador for Camfed International, a movement to educate girls in rural Africa.

29th Feb – Grace & Virtue – Town & Country Magazine


Natasha and Georgia look beautiful posing for Town&Country magazine this month. In the article you can read more about her lifestyle, how with Lavinia they started their own brand Beulah London and also the charitable vision that they have to contribute towards eradicating modern day slavery.

Numériser 1sileneyellow_2Silene Dress – Powder Yellow

12th Feb 2016 – Beulah and French Sole launch party

We are delighted to announce the launch of the brand new red heart shoe, designed in collaboration with French Sole. On Thursday night we celebrated the launch of the shoe at French Sole store, Ellis Street. Thank you to all those who came to support us! x


_DSC6417The classic French Sole Loveheart style is updated in nude suede with a red glitter heart across the toe, complementing the lining in signature Beulah red heart print.

25% of profits from the sale of the Red Heart Shoe are donated to The Beulah Trust, which supports initiatives that create sustainable livelihoods for victims of trafficking.


31st Jan 2016 – Become part of our journey

Dear Friends and Supporters,

Over the past 5 years, we have been working passionately to build Beulah into an iconic womenswear brand with a conscience. Now is the time to capitalise on what we have achieved and create a powerful brand with a wider international appeal.

For us Beulah signifies a new luxury where the focus goes beyond the materialistic, using fashion as a vehicle for doing good and being a voice for change. Our mission is for Beulah to become a global lifestyle luxury brand which has a long term, positive impact on society by providing an alternative, sustainable livelihood to victims of human trafficking and educating people of their plight.

We have secured 50% (£250,000) of the total raise from a VC called Mustard Seed, who invest specifically in businesses with sustainable and positive outcomes. We are looking to secure the remaining 50% through an online fundraising platform called The Syndicate Room and went live on their site almost two weeks ago now. The Syndicate Room is an ‘investor-led’ equity crowdfunding model, which makes it possible for the crowd to invest alongside angel investors and on the same economic terms. We have been overwhelmed by the number of people who have backed the team and business on the platform and have raised 85% of the total, just under £427,000.

We would love for you to join us on this exciting journey and be a part of the future of Beulah. The minimum investment on The Syndicate Room platform is £1,000, which is why we wanted to reach out to people like yourselves as for us, it is so important to have investors in the business who share our vision and values.

Please take a look at our funding page here and watch the video of our pitch here.

The round will be closing at midnight tonight! (12th May). Any investment made will be eligible for EIS relief.

For further information please don’t hesitate to contact Natasha.

Thank you for your support, and we sincerely hope you can join us on this exciting journey!

With love,

The Beulah Girls x

Beulah 2016 Roundup