Aurelia Skincare – now in store at Beulah

In the run up to Christmas Aurelia Probiotic Skincare will be stocked in the Beulah store and with every Beulah clothing item purchased (excluding scarves and bags) you will receive a free Aurelia Probiotic Skincare goodie bag!

Aurelia Probiotic Skincare continually seeks scientific excellence by pushing the boundaries of skincare. They are passionate about providing women with revolutionary, next generation probiotic technology combined with ethically sourced 100% BioOrganic botanical formulations.

It is scientifically proven, evidence based skincare that works by helping to manage the level of inflammation within the skin, the main cause of skin ageing. It does this by moderating molecules called cytokines which mediate our body’s natural immune response. Aurelia Probiotic Skincare protects against skin ageing, regenerates cell metabolism, prevents cellular DNA damage, boosts hyaluronic acid by nineteen times and increases collagen synthesis by 140% leaving you with glowing radiant skin.

Aurelia Probiotic Skincare prides itself on its beautiful mix of science and natural luxury. Our range is free from a number of harmful and unethical ingredients which include: synthetic fragrances, colorants, parabens, mineral oils, silicones, sulphates, propylene glycol, phthalates, GMO, PEGs, TEA, DEA, MI, formaldehyde, urea, mercury, lead and bee venom.

Aurelia Probiotic Skincare is a bioorganic, responsibly sourced British company.  Aurelia products are manufactured in England, never tested on animals and incredibly environmentally aware.

We spoke to Aurelia Probiotic Skincare’s founder Claire to find out a bit more about the brand and her inspiration.

Claire Vero Founder Aurelia Probiotic Skincare 1 High Res
Aurelia Probiotic Skincare Founder Claire Vero

Who is your biggest inspiration and why?

Jo Malone is a real inspiration because she built a hugely successful brand in the face of lots of adversity and is hugely admired by her team and the industry. I love the fact that her new brand Jo Loves now resides in the very same shop that she worked in when she was young as a florist. If only she would have known!

What are your aspirations as a businesswoman for the next 5 years?

I have lots of exciting plans in place with some amazing new products in the pipeline for next year, as well as some wonderful collaborations. A focus right now is looking at Aurelia’s expansion abroad as we want as many women as possible to discover the power of probiotics worldwide and to experience luxury age prevention through Aurelia Probiotic Skincare. We are also spending a lot of time improving the shopping experience on our own website so our direct customers feel truly valued. Everything comes beautifully gift wrapped with a selection of samples and we now have ‘Aurelia Loyalty’ in place which gives a £35.00 gift card to all customers who spend £350.00 cumulatively with us. Having won the Digital Achiever award last year sponsored by Google I want us to continue, even though we are a start-up, to lead the way digitally. I can’t wait to launch our Digital Skin Consultation Tool next month accessible across all platforms that will – in just 8 steps and under 5 minutes – help coach women to more radiant skin.

What is your favourite quote or mantra?

“The harder you work the luckier you become”

What is your favourite flower?

I absolutely love wild flowers but peonies and hydrangeas are also a favourite.

How would you describe your style?

I tend to pair a jacket with jeans and boots. I have just bought some gorgeous midi-length dresses which I love to wear with suede ankle boots and black tights in the winter. I’m not strict with my wardrobe and with an 18-month old at home I usually go for the easiest option! I love cashmere jumpers as soon as the chill sets in.

What is your favourite Beulah piece? 

I love the look of the Sabitri dress in navy – it’s a stunning cut and I love the fact that it has details like the little buttons and waist tie. It’s a gorgeous length and one I can see myself wearing to a lot of occasions!

"Sabitri" dress, £540 Colours available: Navy
“Sabitri” dress, £540 Colours available: Navy

Tell us about the story behind Aurelia.

My inspiration to launch Aurelia Probiotic Skincare came from insights I gathered from working in pharmaceuticals. I was consulting on a treatment for patients diagnosed with chronic plaque psoriasis and came across probiotics. It was through this work that I realised the impact and importance that skin and its condition can have on every aspect of your life and how intrinsically linked self-esteem and skin health were. I had always been passionate about skincare and, having discovered how the power of probiotics can balance the skin’s inflammatory response, I set about creating a scientifically proven skincare range for all skin types that would focus on radiance, glow and age prevention but with a really clean ingredients philosophy.

What do you think of what Beulah stands for and the work it does through the Beulah Trust?

I think the work that the Beulah Trust undertakes is admirable and should be an inspiration to other fashion labels! Helping these vulnerable women and ensuring that their message is heard is an incredibly commendable and something that adds to the appeal of the gorgeous Beulah London brand. Having a strong ethical pulse is really important to me – and at Aurelia Probiotic Skincare we are proud to partner with PhytoTrade Africa who ensure a fair trade for the suppliers and communities harvesting ingredients. We also support and are accredited with Cruelty Free International and the Naturewatch Foundation which means that none of our products are ever tester on animals.

Aurelia Skincare instore beulah london blue heart bag flowers copy 2
Aurelia skincare products in the Beulah shop
Aurelia Skincare – now in store at Beulah