Day 2 of #myweekinbeulah Jo talks about her life as a model. Jo wears our Ava ivory shirt with gathered sleeves and bell cuff that gives the shirt a feminine edge. She has styled her outfit with our Beulah Aspinal blue heart Clutch, simple pepe jeans and Carvela nude court shoes.
Jo is a British model. She grew up on the Caribbean island of Grenada and moved with her family to England when she was 12 years old. After beating 13,000 candidates to win Next’s model competition, Jo was quickly signed by Select and consequently moved to London to begin her full time career in modelling. After a successful 4 years (Jo has shot for everyone from Elle magazine and Philip Treacy to Asos and New Look and appeared in campaigns for Avon, Boodles and of course Beulah London!), Jo decided on a career change and joined a Mayfair based hedge fund where she has been for the last 3 years helping the successful growth of the company, now more than doubled in size.