Irene Forte – My Week In Beulah – Day 1


Introducing Irene Forte, Brand Manager at Rocco Forte Hotels. This week Irene has chosen her favourite pieces from our Cruise 2017 collection for My Week In Beulah.

Who is your biggest inspiration and why?
I think that my father is one of my biggest inspirations. He has never given upon anything and he has an amazing sense of drive and passion for his work. He has certainly inspired me to have a strong work ethic and understand the importance of working hard.

What is your favourite flower?

Hydrangeas. I also love Hibiscus Flowers – in fact, they’re included in my product line Forte Organics.

How would you describe your personal style?

I’m always in very high heels- whether dressed for work, casual days off or for the evening – Aquazzurra is a personal favourite brand of mine. I love waisted clothing: ankle-length waisted skirts, waisted flares, etc. I wear a lot of black, greys and beiges in the winter- I tend to dress a little ‘edgier’ in the winter. Whilst in the summer I love pretty embroidery, crochet and fun prints in light colours. My mother has a beautiful collection of summer clothes and thus I guess she has inspired my summer style.

What is your favourite Beulah piece?

I love all the Beulah pieces, which makes it hard to decide! All the floral prints are gorgeous. The wide sleeved shirts and cashmere jumpers are a wonderful cut. The high waisted black silk skirt is also great.

What do you think Beulah stands for and the work it does through The Beulah Trust?

For me, Beulah is a chic and classic brand with a young edge to it. It’s a brand with two wonderful founders who are true ambassadors of their brand- Natasha and Lavinia. They started the label for an amazing cause. The work they are doing to support projects and initiatives that create sustainable livelihoods for victims of trafficking is truly fantastic- and no doubt as Beulah continues to grow, they will start to make an even bigger difference for women who have been trafficked.

What drives you most in the work that you do?
I’m lucky that I have a job that I love. It allows me to experience different cultures, to meet and work with amazing people, to work with my family and it’s incredibly diverse. I work incredibly hard because I love what I do.

What’s the best place to eat / hang out in London?
It’s not necessarily a secret spot, but I absolutely love to hang out in the Library at Brown’s Hotel. I’m a bit of a healthy food fantastic and we’ve just launched our healthy menus there: Madeline Shaw for Rocco Forte Nourish. My favourite dishes include the sweet corn fritters (with avocado, tomato salsa and sourdough) and the Acai Bowl with toasted buckwheat granola and banana; drinks wise I love the Chocoholic Smoothie (almond milk, raw cacao, cinnamon etc.) and a matcha latte. There’s something so spoiling about hanging out in a hotel- it’s cosy and the service is wonderful. After a trip to Brown’s, I often find myself making a pit stop in the Paul Smith store which always has interesting pieces and is the perfect place for gifts – furniture, household items, jewellery, accessories, menswear. Then in Aquazzurra to see my dream shoes. Both are on Albemarle street, right next to the hotel.

What is the best city you have been to?
It’s difficult to pick one. Luckily for work I get to regularly travel to some of my favourite cities because we have hotels there, such as Berlin, Florence, Rome and Brussels. I think that Brussels is a slightly undiscovered gem: the restaurant scene is in my view the best in Europe; It’s the best city for antiques- my aunt Olga Polizzi who does the interior design for Rocco Forte Hotels has introduced us to some of her favorite shops in La Sablon district including Michel Lambrecht and Philippe Lange; the emerging contemporary art scene is equally impressive- my top picks include Jan Mot, Almine Rech, Greta Meert, Xavier Hufkens, and Rodolphe Janssen.

Irene Forte – My Week In Beulah – Day 1

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