Beulah Unveils design for the Magnolia Cup at the Qatar Goodwood Festival


Beulah has designed a bespoke jockey silk for the riders competing in this year’s renowned ladies’ charity race, the Magnolia Cup at the Qatar Goodwood Festival. We are excited to unveil the design which features a floral block print which has been hand block printed by women who have been victims of trafficking in India, Kolkata. In collaboration with Key to Freedom, these women are provided with an alternative, sustainable livelihood.

The print features in Beulah’s current SS’17 collection (see image below).

Traditionally the most glamorous day of ‘Glorious Goodwood’, Ladies’ Day (Thursday 28th July) features for the sixth year running the Magnolia Cup, which this year is expected to bring the total raised for charity since its inception up to £1.2 million. Past jockeys have included model Edie Campbell, BBC Radio DJ Sara Cox, Channel 4 TV presenter Emma Spencer and Sky Racing’s Gina Harding. (Note: she is now Harding, having been married since her participation).

This year’s riders include a selection of influential women in UK business and fashion including TalkTalk’s CEO Dido Harding, Bank of England COO Charlotte Hogg, BBC South presenter Alexis Green and Graphic Designer Alby Bailey. The ladies will wear the bespoke silks created by these high-profile fashion designers.

SUNBURY, ENGLAND - JANUARY  25: Jockeys' silks at Kempton Park racecourse on January 25, 2016 in Sunbury, England. (Photo by Alan Crowhurst/Getty Images)
SUNBURY, ENGLAND – JANUARY 25: Jockeys’ silks at Kempton Park racecourse on January 25, 2016 in Sunbury, England. (Photo by Alan Crowhurst/Getty Images)

The Magnolia Cup is a five and a half furlong race which this year will support Best Beginnings and World Vision. Best Beginnings is working to give every child in the UK from any background the best possible start in life, by developing practical, simple, educational and interactive tools to support parents-to-be and new parents. World Vision’s Girls Education Challenge is breaking down the barriers to girls’ education in Zimbabwe, empowering and investing in women to make attending schools and learning more accessible. Since the race started in 2011 charities that have benefited from the funds include Great Ormond Street Hospital, Winston’s Wish, The Haven Breast Cancer Support, Spinal Research and Amref Health Africa.

Alongside Ladies’ Day, the rest of the Qatar Goodwood Festival is set to be an unforgettable experience, with guests captivated by the biggest horseracing names, as they compete for some of the most prestigious prizes in the horseracing calendar. On Wednesday 27th, the Sussex Stakes will see riders compete for the £1 million prize money for the second time since the Qatari investment last year. Another highlight during the week includes the annual best-dressed competition, hosted by L’Ormarins on Friday 29th July, which this year invites race-goers to dress in blue and white to win a trip to South Africa to watch the L’Ormarins Queen’s Plate.

Read more about our Beulah jockey silks in the Spectator, link here x

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Beulah’s Iris dress features the pretty floral print, which will be available from end of August 2016. To pre-order the style contact info@beulahlondon.com

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Beulah Unveils design for the Magnolia Cup at the Qatar Goodwood Festival

All rights reserved. © Beulah 2017

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