Today at our Sloane Street pop up, shoppers have been confronted with the realities of modern day slavery today, launching a protest to highlight the horrors of slavery, both in London, the UK and around the world.
According to the charity, YouCanFreeUs, over 15,000 people are estimated to be trapped in slavery in the UK, while there are thought to be a staggering 300 brothels within the Royal Borough of Kensington and Chelsea alone, with 75% of women being held against their will. Beulah, which was set up with the express purpose to help raise funds and provide
employment for women who have been trafficked, drew crowds to their boutique on London’s famous Sloane Street as live models appeared in their store window with the message ‘She’s Not For Sale’.
Staff reinforced the message by taking to the street to educate shoppers that slavery is not just a problem for the developing world, but is all around us, even in London’s wealthiest neighbourhoods.
The demonstration, which will be repeated tomorrow, is being staged to raise awareness for Anti-Slavery Day (Wednesday 18 October), which was set up by an Act of Parliament. Beulah co-founder, Natasha Rufus Isaacs said, ‘Seven years ago my co-founder, Lavinia, and I went on a trip that changed our lives and opened our eyes to modern slavery that is
occurring all over the world. Living in an aftercare home in India with women who had been rescued from the sex trade, we heard first-hand accounts of the realities of this atrocity.
‘What gave us hope was seeing the complete restoration and transformation that could happen when you provided these women with employment and a chance to build a life free from abuse.’